#TWITTER MOMENTS TODAY HOW TO#
#TWITTER MOMENTS TODAY UPDATE#

If you want to be super savvy, create a private Twitter List of your competitors so you can see what they’re tweeting and discussing in real time. Analyzing their social media can help you refine your own by revealing weaknesses or gaps in their strategy and ways that you can distinguish yourself. While it might feel sneaky, don’t forget to review the Twitter accounts of your industry competitors. You know what they say… keep your friends close and your enemies closer. You can use your baseline click-through rate from your Twitter audit to set a specific achievable goal over a reasonable period of time (say, an increase from 1.5% to 2.5% in three months). Translate that into a SMART goal by aiming to increase your average click-through rate. These goals should align with your high-level business objectives and be broken down into measurable indicators of success.įor example, you may want to drive more traffic to your website. You want to create SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound. There’s no way to know if your strategy positively impacts your business unless you understand what you’re trying to achieve. Success on any social media platform begins with having clear, measurable goals. It’s a lot of information, but we’ve got a template for conducting a social media audit to make this process easy.

#TWITTER MOMENTS TODAY UPDATE#

Is the Twitter handle the same as your other social media accounts? Are your bio and profile picture on-brand? Did someone forget to update your header image after your 2017 Holiday Campaign, and now- whoops!- it’s advertising a promotion that’s several years out of date? You should also audit brand compliance for existing accounts. Twitter Analytics or Hootsuite Analytics can provide you with these metrics. Once you have your list, conduct a thorough review of all the accounts you find. Remember to check for a Twitter Professional account as well as regular accounts.

Audit your accountsĭoes your organization already have an existing Twitter account, or maybe more than one? Your first step should be documenting all existing accounts and which team member has been responsible for them.

So, where do you start when creating your Twitter marketing strategy? We’ve outlined the components of a successful foundation below. Understanding how the platform works and how it fits into your overall social media strategy is the key to success.

#TWITTER MOMENTS TODAY HOW TO#

How to create a Twitter marketing strategyĪs with any network, you need to create a solid social media marketing strategy before diving in, and marketing on Twitter is no different. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Twitter moments today